Variety Covers Ape-In Productions Launch

Variety Magazine has covered the launch of Ape-In Productions! Some excerpts from the full article by Jem Aswad are included below.


Grammy-winning producer and songwriter Timbaland has announced his latest venture and partnership, Ape-In Productions (AIP) — an entertainment company and virtual community that will launch and promote Bored Apes as successful music artists in the metaverse.

According to the announcement, Timbaland, who acquired a Bored Ape NFT, and his partners “plan on disrupting the music business again with this new venture similar to how Verzuz and Beatclub have.”

In a statement, Timbaland said, “We’ve built a new entertainment platform in the metaverse that puts creative control and long-term ownership back in the hands of artists, a concept that is incredibly important to us.”

Jem Aswad, Variety

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