Popular magazine GQ recently wrote an article about the various commercial projects leveraging Bored Ape Yacht Club NFT’s, and mentioned Ape-In Productions alongside other popular projects.
Here is an excerpt from the article:
Snoop Dogg, one of the most active and prominent of the celebrity ape owners, had purchased his alma mater, Death Row Records, and claimed that all new releases on the label would be minted on the blockchain—telling Billboard it was to become “the first major label to be an NFT label.” (One assumes Suge Knight would respect this dedication to the ownership economy.) Futurist rap producer and occasional bodybuilder Timbaland had started his own company called Ape-In Productions, which would host a roster of Bored Ape musical projects. (Its first was a hip-hop group called TheZoo, whose debut single, “ApeSh!t,” Timbaland produced himself.)Will Stephenson – GQ Magazine